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What Do Rose Colours Mean? A Simple Guide Before You Buy

Flower GuideJuly 2, 20264 min read
Bouquet of 70 red and white roses

Roses are the most-loved flower in the world, and for good reason. But the colour you choose quietly changes the message. Here’s a simple guide so your bouquet says exactly what you mean.

Red roses: love and passion

Red is the classic language of romance. It says I love you, clearly and without hesitation. Red roses are the go-to for anniversaries, Valentine’s Day, proposals and “just because I adore you” moments.

Best for: partners, spouses, anniversaries, Valentine’s Day.

Wrapped in black, red roses feel bold and dramatic. In white or ivory wrapping they feel softer and more elegant.

Pink roses: admiration, gratitude and joy

Pink is the most versatile rose colour. Soft blush pink feels gentle and graceful. Hot pink feels playful and celebratory.

  • Light pink: admiration, sweetness, gratitude
  • Deep or hot pink: appreciation, joy, “you’re amazing”

Best for: birthdays, mums, friends, new parents, thank-yous, and early dates when red feels like a lot.

White roses: purity, new beginnings and remembrance

White roses are calm and timeless. They’re a favourite for weddings and bridal bouquets because they represent new beginnings. They’re also chosen for sympathy, where they offer quiet respect and peace.

Best for: weddings, engagements, sympathy and funerals, anyone with classic, minimal taste.

Yellow roses: friendship and happiness

Yellow is pure sunshine: friendship, cheer and warmth. It’s the colour of “congratulations” and “get well soon,” and it brightens any room.

Best for: friends, colleagues, graduations, new jobs, get-well wishes.

Ivory and cream: soft elegance

Ivory sits between white and blush. It feels luxurious and romantic without being bold, which is why it shows up in so many bridal-style bouquets.

Mixed colours: say more than one thing

Mixing colours lets you combine meanings:

  • Red + white: unity and lasting love, a beautiful anniversary or wedding choice
  • Pink + ivory: romance and grace, perfect for birthdays and mums
  • Pink + red: gratitude and love together, a sweet choice for a partner
  • Blush + yellow: joy and warmth, a happy “congratulations”

Our Crimson & Pearl Elegance bouquet mixes 70 red and white roses for exactly that “love and forever” message.

Does the number of roses matter too?

It does! A single rose says something different from 101. We wrote a whole guide on it: what the number of roses means.

Still not sure?

You can’t really go wrong with pink. It’s warm, it’s beautiful, and it suits almost any occasion. And if you want something specific, add a note for our florist when you order.

Shop all rose bouquets or browse by occasion.

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